Accessibility Statement
Bermuda’s Official Travel Resource

Business Intelligence & Technology

The Business Intelligence & Technology Division ensures the Bermuda Tourism Authority is well informed and responsive to its market. The unit provides consumer demand and behaviour research and intelligence to enable both the BTA’s Experience and Sales & Marketing teams to better develop strategically targeted plans. The unit collects and communicates data and tourism industry intelligence to internal departments and external parties, and maintains historical tourism data. It also oversees BTA’s CRM, research and analysis, and is responsible for IT infrastructure in Bermuda and New York offices, systems deployment and training, and PIPA compliance.

Also In This Section

Sales & Marketing

The Sales & Marketing Division focuses on Bermuda’s sales and marketing activities to...


The Operations Division ensures the smooth daily operation of the BTA, overseeing human...