Review business intelligence reports and other pertinent information related to the Bermuda tourism industry on a variety of subjects.
WORLD TRIATHLON BERMUDA 2019 ECONOMIC IMPACT STUDY
This year’s MS Amlin World Triathlon Series event in Bermuda generated an estimated $4.7 million for the island’s economy, along with another $9.3 million in projected future tourism, according to a study by PricewaterhouseCoopers (PwC). The April 28 event contributed $300,000 more to the island’s gross domestic product (GDP) than last year’s inaugural event, according to PwC. The 2019 edition also cost less to produce and attracted more participating athletes.
CULTURAL TOURISM STRATEGIC ACTION PLAN
Lord Cultural Resources worked with the Government of Bermuda, the Bermuda Tourism Authority and about 100 local stakeholders to create an action plan for arts and cultural tourism island-wide, particularly in St. George's. An abridged version of the plan is now available to stakeholders online. Many of the plan's ideas and recommendations have been folded into the National Tourism Plan because arts and cultural tourism are an important part of the island's tourism future. You can access the full diagnostic National Tourism Plan via BTAConnect.
VISITOR SERVICES CENTRES
The new Visitor Services Centre erected on Hamilton's waterfront in 2019 is part of a strategic approach to increase the amount of money travellers spend on the island by more seamlessly connecting them with tourism entrepreneurs. “The point of this facility is to give our visitors one central place to plan their itinerary and then get out and about across the island – to experience more and spend more,” says Bermuda Tourism Authority Chief Executive Kevin Dallas. Read our article on the Visitor Services Centre strategy across the island or watch our explanatory video below.
WORLD TRIATHLON BERMUDA 2018 ECONOMIC IMPACT STUDY
Flora Duffy’s dominant hometown victory at MS Amlin World Triathlon Bermuda was not only a celebratory sports moment for the country but also an economic win, according to PwC's economic impact study on the 2018 event.
- The 2018 event generated an overall economic impact of $4.4 million, representing a 152 percent return on the $2.9 million investment by the Bermuda government
- Media coverage of World Triathlon Bermuda 2018 netted an estimated 1.1-million viewers, generating $17.8 million in estimated advertising equivalent
- In all, 890 individuals travelled to the island for World Triathlon Bermuda 2018, some 304 of whom were event participants
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