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Review business intelligence reports and other pertinent information related to the Bermuda tourism industry on a variety of subjects.


Flora Duffy’s dominant hometown victory at MS Amlin World Triathlon Bermuda was not only a celebratory sports moment for the country but also an economic win, according to a economic impact study.

  • The event generated an overall economic impact of $4.4 million, representing a 152 percent return on the $2.9 million investment by the Government of Bermuda
  • Media coverage of World Triathlon Bermuda netted an estimated 1.1 million viewers, generating $17.8 million in estimated advertising equivalent
  • In all 890 individuals travelled to the island for World Triathlon Bermuda, 304 of them to participate

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