Review business intelligence reports and other pertinent information related to the Bermuda tourism industry on a variety of subjects.
CULTURAL TOURISM STRATEGIC ACTION PLAN
Lord Cultural Resources worked with the Government of Bermuda, the Bermuda Tourism Authority and about 100 local stakeholders to create an action plan for arts and cultural tourism island-wide, particularly in St. George's. An abridged version of the plan is now available to stakeholers online. Many of the plan's ideas and recommendations have been folded into the National Tourism Plan because arts and cultural tourism are an important part of the island's tourism future. You can access the full diagnostic National Tourism Plan via BTAConnect.
VISITOR SERVICES CENTRES
A new Visitor Services Centre going up along the Hamilton waterfront is part of a strategic approach to increase the amount of money travellers spend on-island by more seamlessly connecting them with tourism entrepreneurs. “The point of this facility is to give our visitors one central place to plan their itinerary and then get out and about across the island – to experience more and spend more,” says Bermuda Tourism Authority Chief Executive Kevin Dallas. Read our article on the Visitor Services Centre strategy across the island or watch our explanatory video below.
WORLD TRIATHLON BERMUDA ECONOMIC IMPACT STUDY
Flora Duffy’s dominant hometown victory at MS Amlin World Triathlon Bermuda was not only a celebratory sports moment for the country but also an economic win, according to a economic impact study.
- The event generated an overall economic impact of $4.4 million, representing a 152 percent return on the $2.9 million investment by the Government of Bermuda
- Media coverage of World Triathlon Bermuda netted an estimated 1.1 million viewers, generating $17.8 million in estimated advertising equivalent
- In all 890 individuals travelled to the island for World Triathlon Bermuda, 304 of them to participate
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