BTA Divisions
The BTA has four divisions that work collectively to grow the island’s tourism economy.
Experience
Real Bermuda lifestyle experiences are critical to the destination’s success. The Experience Division helps visitors connect directly with our people, culture, history and current events to grow spending and satisfaction.
See More »Sales & Marketing
The Sales & Marketing Division drives initiatives to raise awareness of and demand for Bermuda as a world-class destination.
See More »Operations
The Operations Division oversees internal departments, including human resources, finance, real-estate management, legal and contracting, as well as the Bermuda Visitor Services Centres, tourism standards and training programmes.
See More »Business Intelligence & Technology
The Business Intelligence& Technology Division ensures the BTA is responsive to market trends and conditions, while providing transparency to all stakeholders on Bermuda tourism industry performance. It oversees BTA’s CRM, research, analysis, IT infrastructure and systems training.
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