BTA Divisions
The BTA consists of five divisions, each focused on a specific area of the organisation’s important work to grow the island’s tourism economy.
Tourism Investment Division
The role of this division is to enhance investment in the tourism industry through improving the investment environment and managing investor relations.
See More »Product & Experiences Division
The Bermuda island life experience is critical to the destination’s success. The Product & Experiences Division helps visitors connect with a genuine Bermuda experience by developing service offerings and core products that drive visitor spending and satisfaction.
See More »Sales & Marketing Division
The Sales & Marketing Division focuses on Bermuda's sales and marketing activities to raise awareness of and demand for Bermuda as a destination.
See More »Operations Division
The backbone to the BTA, this division is in charge of the inner workings of the organisation including human resources, finance, information technology, real estate management, legal and contracting, while also handling corporate communications and tourism appreciation.
See More »Research & Business Intelligence Division
The Research & Business Intelligence Division ensures that the Bermuda Tourism Authority is responsive to market conditions and industry trends, while also updating the public on local tourism industry performance.
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