BTA Divisions
The BTA has four divisions that work collectively to grow the island’s tourism economy.
Product & Experience
Real Bermuda lifestyle experiences are critical to the destination’s success. The Product & Experience Division helps visitors connect directly with our people, culture, history and current events to grow spending and satisfaction.
See More »Sales & Marketing
The Sales & Marketing Division drives initiatives Bermuda's to raise awareness of and demand for the island as a world-class destination.
See More »Operations
The Operations Division oversees internal departments, including human resources, finance, information technology, real estate management, legal and contracting, as well as the Bermuda Visitor Services Centres, tourism standards & training programmes.
See More »Research & Business Intelligence
The Research & Business Intelligence Division ensures the BTA is responsive to market conditions and industry trends, while updating the public on Bermuda tourism industry performance.
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