Bermuda Tourism Summit 2017
The 3rd Annual Bermuda Tourism Summit took place on November 15, 2017 at the Hamilton Princess Hotel & Beach Club. The title of this year's gathering of tourism industry professionals was "Create, Engage & Convert". We hope that you were able to join us, but if you were not, please take a look at a few of the presentations.
PRESENTATIONS
Opening Session
Bermuda Tourism Authority CEO Kevin Dallas sets the table for a full day of learning at his first Bermuda Tourism Summit as chief executive.
Creating Amazing Content Across the Consumer Journey
Get insider insight on how you can join Google and the Bermuda Tourism Authority to increase your digital footprint. Deliver quality content that inspires, engages and converts visitors and improves your local ranking and visibility on Google.
Bermuda Brand and Visitor Targets
Bermuda Tourism Authority CEO Kevin Dallas gives an overview of sales and marketing strategies for 2018. He covers visitor target markets, the Bermuda brand and major events on next year’s tourism calendar.
The Social Evolution & Your Role in It
This interactive overview of the evolution of social media draws clear lines in driving visitors and engaging with travellers to Bermuda. Follow BTA’s social progress over the last year and the integral role our partners and influencers can play. Review the most recent social media trends, best practices, and how to measure success on different platforms to ensure we are all working together to spread Bermuda’s legendary hospitality virtually and with impactful results.
Deep Dive: Google
Dive deeper in this tactical training workshop to make the most of your Google My Business account – from claiming your listing and responding to reviews to getting the most from posts and tips to add and elevate your images. You can verify your Google My Business account on site following the session (utility bill or business registration certificate required).
Deep Dive: TripAdvisor
Reviews, Reputation, and ROI: Getting the Most out of TripAdvisor and Your Online Presence
